E-Commerce Management


Course Overview

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce. This course will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

Learning Objectives

After you complete this course, you will be able to:

• Describe what the terms e-commerce and m-commerce mean 

• Develop an e-commerce business plan 

• Evaluate e-commerce software options 

• Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process 

• Test, launch, and update your e-commerce site 

• Design engaging, responsive web content 

• Understand e-commerce payment options and choose appropriate options for your site 

• Use appropriate tools to track key e-commerce metrics 

• Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management 

• Create a marketing plan with all the essential elements 

• Market your online store using social media and other appropriate channels 

• Use discounts and promotions to market your e-commerce business 

• Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly 

• Protect your intellectual property 

• Identify the rules and regulations that will govern your e-commerce businesses


   Once off payment

   Access to all course materials

   Full support

   10% Discount for teams of five

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